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New Wales Law: Visitor Accommodation Registration Opens Autumn 2026 — What Owners Need to Do Now If you take bookings for overnight stays in Wales, there’s a major legal change on the way. From autumn 2026 , providers of visitor accommodation will need to register with the Welsh Revenue Authority (WRA) . This applies whether you host occasionally or professionally — and it covers a wide range of accommodation types.  At Guesture, we manage short-term rentals across South Wale

An email landed in my inbox like a lead balloon: a legal threat from a major online platform. Our cherished name, AirFreedom, was gone. It felt like a personal attack, a punch to the gut after years of building a brand from a heartfelt idea. To a small business, a name is everything, and letting ours go was crushing. This was the challenge that forced us to find a new path forward.

The final chapter of our rebrand story marks the evolution from AirFreedom to Guesture. Born from inspiration in Abergavenny and shaped through challenges, Guesture reflects resilience, trust, and care. Rooted in South Wales with global hospitality lessons, we stand for unwavering professionalism, deep local connections, and guest-centred service. Guesture isn’t just a name – it’s our promise of stronger hospitality.

When we were forced to let go of AirFreedom, it felt like losing part of our identity. But what seemed like heartbreak became the catalyst for something stronger: Guesture. Born from the words Guest and Gesture, our new name reflects who we are at our core – serving with care, thoughtfulness, and trust. This rebrand isn’t just a change of name; it’s a symbol of resilience, purpose, and a future built on strength.

Every journey has a beginning. For us, it wasn’t boardrooms or business plans, but the skies above Abergavenny, where paragliders inspired the name AirFreedom. What started as helping hosts in Newport soon grew into a trusted business rooted in freedom and hospitality. This is Chapter One of our rebrand story — the birth of AirFreedom, a beginning that would one day evolve into Guesture.

Managing a short-term rental can be rewarding, but it comes with constant demands, from guest communication and pricing to cleaning and maintenance. This guide explains what a professional short-term rental management company does and why it matters for UK property owners. Learn how Guesture combines hands-on service and smart technology to protect your property, improve guest experience, and maximise income—without the stress of day-to-day management.

At Guesture, hosting is more than a business — it’s a lifestyle. Discover how the right technology stack allows modern hosts to stay connected in real time while enjoying freedom, flexibility, and calm, confident hospitality without being tied to a desk.

After an unexpected legal challenge, we turned to local experts at Tennant IP. Discover how their guidance helped us transform a devastating setback into a secure, resilient foundation for the Guesture brand.

At Guesture, growth stems from genuine recommendations, not mass campaigns. We partner with a select group of multi-unit landlords who value quality and transparency, aiming to earn their trust. Refer a property owner to us, help them elevate their returns, and receive a £150 bonus or a free clean. Experience our award-winning service, recognised by Plum Guide & Marriott, across Cardiff, Newport, & Bristol.

Dreaming of Cardiff or Newport? Google Travel is your secret weapon! Find your perfect getaway, including Guesture's stylish apartments in Pontcanna, Cardiff, or Newport City Centre. Discover transparent pricing, reviews, and map integration. Unlock seamless travel planning and book your ideal vacation rental with Guesture via Google Travel today!

In today’s competitive rental market, reviews are everything. Positive reviews build trust, attract bookings, and boost your property’s visibility on platforms like Airbnb. At Guesture, we help Cardiff property owners achieve five-star success through spotless cleanliness, thoughtful touches, and streamlined communication. Guests rave about our attention to detail and local expertise, helping your property stand out. Ready to turn your property into a five-star magnet? Partne

Thrilled to announce Pedro Reis from Guesture (formerly AirFreedom) is a finalist in the 2025 Allica Bank Great British Entrepreneur Awards, Family Business category! Described as the "Grammys of Entrepreneurship," this is a massive achievement. It validates our dedication & means elevated trust & continued excellence for our guests across South Wales. A huge honour!

Guesture properties in Cardiff, Bristol, and Newport are now on Tagvenue! Easily book our stylish spaces for stays or events, with tailored search options and unmatched hospitality. Discover your next inspiring space today!

A Dutch investor lost two months of revenue due to technical errors and poor property management. This highlights the need for qualified managers who prioritise transparency, market knowledge, and guest satisfaction. At Guesture, we ensure proactive oversight and ethical practices to protect and grow your investment.

At Guesture, we believe hosting is about more than transactions—it’s about connection. By blending thoughtful technology with personalised service, we craft stays that feel meaningful, local, and authentic. From seamless self-check-ins to curated experiences and sustainable practices, every detail reflects our commitment to care and quality. For us, every stay is a story worth sharing.

Guesture began in Newport, building on values of continuity, excellence, and thoughtful hosting. Expanding to Cardiff, Bristol, and Portugal, we focus on creating authentic, meaningful experiences while maintaining personal, reliable service. Wherever we go, our promise remains to redefine hospitality with care and integrity.

Discover the heart behind Guesture—a name that’s more than a brand. It’s a philosophy rooted in care, connection, and thoughtful hospitality. From personal touches to around-the-clock support, Guesture transforms stays into memorable experiences. Every detail reflects our promise to put guests first, crafting moments of warmth and welcome that linger long after the journey ends. Explore how we redefine hosting, one small gesture at a time.

From AirFreedom to Guesture, our journey continues with a name that better reflects our heart and purpose. Guesture combines "guest" and "gesture," emphasising the thoughtful touches that define exceptional hospitality. While our name has changed, our commitment to meaningful stays, caring service, and maximised property value remains steadfast. Join us in this new chapter as we stay true to our roots and elevate every stay with care and intention.

From a spare room in Newport to Guesture – explore the nostalgic journey of Pedro and Nia as they turned a simple idea into a thriving hospitality brand across Newport, Cardiff, and Bristol. Discover the care, connection, and thoughtful gestures that shaped their story and continue to define their purpose.

Unlock your property's potential with our concept development services, from design to guest experience, ensuring success in the hospitality