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A Momentous Achievement: Pedro Reis, a Finalist in the 2025 Allica Bank Great British Entrepreneur Awards
Thrilled to announce Pedro Reis from Guesture (formerly AirFreedom) is a finalist in the 2025 Allica Bank Great British Entrepreneur Awards, Family Business category! Described as the "Grammys of Entrepreneurship," this is a massive achievement. It validates our dedication & means elevated trust & continued excellence for our guests across South Wales. A huge honour!
Guesture Marketing
2 days ago3 min read
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Guesture Properties Now on Tagvenue: Redefining Hospitality in Cardiff, Bristol, and Newport
Guesture properties in Cardiff, Bristol, and Newport are now on Tagvenue! Easily book our stylish spaces for stays or events, with tailored search options and unmatched hospitality. Discover your next inspiring space today!

Pedro Reis
5 days ago3 min read
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How a Property Management Error Cost an Investor Two Months of Revenue
A Dutch investor lost two months of revenue due to technical errors and poor property management. This highlights the need for qualified managers who prioritise transparency, market knowledge, and guest satisfaction. At Guesture, we ensure proactive oversight and ethical practices to protect and grow your investment.

Pedro Reis
Jun 94 min read
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The Future of Short Term Rental Management: Guesture's Smart & Soulful Approach
At Guesture, we believe hosting is about more than transactions—it’s about connection. By blending thoughtful technology with personalised service, we craft stays that feel meaningful, local, and authentic.
From seamless self-check-ins to curated experiences and sustainable practices, every detail reflects our commitment to care and quality. For us, every stay is a story worth sharing.

Pedro Reis
May 254 min read
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From Newport to the World – Our Local Roots and a Vision Beyond Borders
Guesture began in Newport, building on values of continuity, excellence, and thoughtful hosting. Expanding to Cardiff, Bristol, and Portugal, we focus on creating authentic, meaningful experiences while maintaining personal, reliable service. Wherever we go, our promise remains to redefine hospitality with care and integrity.

Pedro Reis
May 204 min read
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The Spirit Behind the Name: What Guesture Means to Us
Discover the heart behind Guesture—a name that’s more than a brand. It’s a philosophy rooted in care, connection, and thoughtful hospitality. From personal touches to around-the-clock support, Guesture transforms stays into memorable experiences. Every detail reflects our promise to put guests first, crafting moments of warmth and welcome that linger long after the journey ends. Explore how we redefine hosting, one small gesture at a time.

Pedro Reis
May 144 min read
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Why We’re Rebranding: The Journey from AirFreedom to Gesture
From AirFreedom to Guesture, our journey continues with a name that better reflects our heart and purpose. Guesture combines "guest" and "gesture," emphasising the thoughtful touches that define exceptional hospitality. While our name has changed, our commitment to meaningful stays, caring service, and maximised property value remains steadfast. Join us in this new chapter as we stay true to our roots and elevate every stay with care and intention.

Pedro Reis
May 14 min read
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Looking Back to Move Forward: Our Story, From Spare Room to Portfolio
From a spare room in Newport to Guesture – explore the nostalgic journey of Pedro and Alina as they turned a simple idea into a thriving hospitality brand across Newport, Cardiff, and Bristol. Discover the care, connection, and thoughtful gestures that shaped their story and continue to define their purpose.

Pedro Reis
Apr 256 min read
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Is Your Property Reaching Its Full Potential? Concept Development by AirFreedom
Unlock your property's potential with our concept development services, from design to guest experience, ensuring success in the hospitality
AirFreedom Marketing
Apr 75 min read
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Discover AirFreedom Properties on Trip.com Website
AirFreedom's premium serviced apartments are now on Trip.com. Book your stylish and comfy home-away-from-home today!
AirFreedom Marketing
Mar 53 min read
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Stop Leaving Money on the Table: AirFreedom's High Conversion Rate Maximises Your Property's Potential
Maximise bookings with AirFreedom! Our high-converting website targets the 89% of travelers who visit hotel sites before booking. Skip OTAs
AirFreedom Marketing
Feb 155 min read
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Make Your Valentine’s Day Extraordinary with AirFreedom and Yhangry
Celebrate Valentine’s Day with AirFreedom & Yhangry: a luxurious apartment + private chef for a romantic, intimate, unforgettable night.
AirFreedom Marketing
Feb 84 min read
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Travelling with Your Dog? AirFreedom Has You Covered!
Travel with ease! AirFreedom's dog-friendly apartments in Cardiff, Newport & Bristol offer comfort, space, & thoughtful pet amenities.
AirFreedom Marketing
Feb 73 min read
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AirFreedom: Redefining Hospitality – A Podcast Spotlight
AirFreedom redefines hospitality with curated stays, authentic experiences, and meaningful connections across Cardiff, Newport, and Bristol.
AirFreedom Marketing
Feb 43 min read
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Experience AirFreedom on Homelike: Your Key to Effortless Stays
Book AirFreedom on Homelike! Enjoy deposit-free stays, self check-in, and stylish apartments in Cardiff, Bristol, & Newport for your UK trip
AirFreedom Marketing
Jan 293 min read
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AirFreedom: In the Top 1% of Cardiff Hosts – A Milestone to Celebrate!
AirFreedom is proud to be among the top 1% of vacation hosts in Cardiff after achieving 100 bookings in December!
Harita Reddy
Jan 211 min read
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Joining the Dragons of Newport: A New Chapter for AirFreedom
Pedro Reis joins the Dragons of Newport, strengthening AirFreedom’s commitment to collaboration and local business growth in South Wales.

Pedro Reis
Jan 202 min read
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Celebrating Our Success: Outstanding Reviews and Consistent Guest Satisfaction
Rave reviews on booking platforms! Discover why guests love our exceptional service & meticulous attention to detail.
Harita Reddy
Jan 72 min read
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Explore Together: Pet-Friendly Holidays with AirFreedom and Tractive GPS
Explore pet-friendly holidays with AirFreedom! Stay in Cardiff, Newport, or Bristol, and keep your pets safe with Tractive GPS tracking.
Harita Reddy
Dec 31, 20244 min read
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Looking for a Filming Location? AirFreedom Welcomes Production Crews in South Wales
AirFreedom provides serviced stays for film crews in Cardiff, Newport & Bristol—ideal for shoots in South Wales, a top filming destination!
Harita Reddy
Dec 21, 20243 min read
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Rent-to-Rent Exposed: Why the Short-Term Rental Industry Desperately Needs Regulation
The rent-to-rent model has become a popular investment trend, but behind the promises of guaranteed profits lies a broken system.


A Proud Collaboration: Bringing Local Comfort Food to Our Guests with The Square Pizza Co.
Airfreedom guests enjoy 10% off delicious square pizzas from The Square Pizza Co., a local Welsh favourite, during their stay.


Pontcanna: The Heartbeat of Cardiff's Urban Renaissance
Explore Pontcanna, Cardiff with AirFreedom's chic collection. Experience urban living in the heart of Cardiff's renaissance.


AirFreedom Year in Review: Growth, Guest Satisfaction, and 2024 Property Management Expansion
AirFreedom reflects on a year of growth and service excellence: 12K+ personalised messages, 5K+ hours of guest engagement, 2K+ reservations,


Our Founders: The Story Behind AirFreedom’s Passion for Hospitality
From Humble Beginnings to Hospitality Haven: The AirFreedom Story
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