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Finding Strength in Support – How Tennant IP Guided Us Forward
After an unexpected legal challenge, we turned to local experts at Tennant IP. Discover how their guidance helped us transform a devastating setback into a secure, resilient foundation for the Guesture brand.

Pedro Reis
Sep 273 min read
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Refer a Property to Guesture: Building a Community of Excellence
At Guesture, growth stems from genuine recommendations, not mass campaigns. We partner with a select group of multi-unit landlords who value quality and transparency, aiming to earn their trust. Refer a property owner to us, help them elevate their returns, and receive a £150 bonus or a free clean. Experience our award-winning service, recognised by Plum Guide & Marriott, across Cardiff, Newport, & Bristol.
Guesture Marketing
Jul 154 min read
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Unlocking Your Next Adventure: How Guesture Properties Shine on Google Travel
Dreaming of Cardiff or Newport? Google Travel is your secret weapon! Find your perfect getaway, including Guesture's stylish apartments in Pontcanna, Cardiff, or Newport City Centre. Discover transparent pricing, reviews, and map integration. Unlock seamless travel planning and book your ideal vacation rental with Guesture via Google Travel today!
Guesture Marketing
Jul 113 min read
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The Impact of Reviews on Your Cardiff Short-Term Rental Business
In today’s competitive rental market, reviews are everything. Positive reviews build trust, attract bookings, and boost your property’s visibility on platforms like Airbnb. At Guesture, we help Cardiff property owners achieve five-star success through spotless cleanliness, thoughtful touches, and streamlined communication. Guests rave about our attention to detail and local expertise, helping your property stand out. Ready to turn your property into a five-star magnet? Partne
Guesture Marketing
Jul 13 min read
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A Momentous Achievement: Pedro Reis, a Finalist in the 2025 Allica Bank Great British Entrepreneur Awards
Thrilled to announce Pedro Reis from Guesture (formerly AirFreedom) is a finalist in the 2025 Allica Bank Great British Entrepreneur Awards, Family Business category! Described as the "Grammys of Entrepreneurship," this is a massive achievement. It validates our dedication & means elevated trust & continued excellence for our guests across South Wales. A huge honour!
Guesture Marketing
Jun 143 min read
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Guesture Properties Now on Tagvenue: Redefining Hospitality in Cardiff, Bristol, and Newport
Guesture properties in Cardiff, Bristol, and Newport are now on Tagvenue! Easily book our stylish spaces for stays or events, with tailored search options and unmatched hospitality. Discover your next inspiring space today!

Pedro Reis
Jun 113 min read
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How a Property Management Error Cost an Investor Two Months of Revenue
A Dutch investor lost two months of revenue due to technical errors and poor property management. This highlights the need for qualified managers who prioritise transparency, market knowledge, and guest satisfaction. At Guesture, we ensure proactive oversight and ethical practices to protect and grow your investment.

Pedro Reis
Jun 94 min read
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The Future of Short Term Rental Management: Guesture's Smart & Soulful Approach
At Guesture, we believe hosting is about more than transactions—it’s about connection. By blending thoughtful technology with personalised service, we craft stays that feel meaningful, local, and authentic.
From seamless self-check-ins to curated experiences and sustainable practices, every detail reflects our commitment to care and quality. For us, every stay is a story worth sharing.

Pedro Reis
May 254 min read
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From Newport to the World – Our Local Roots and a Vision Beyond Borders
Guesture began in Newport, building on values of continuity, excellence, and thoughtful hosting. Expanding to Cardiff, Bristol, and Portugal, we focus on creating authentic, meaningful experiences while maintaining personal, reliable service. Wherever we go, our promise remains to redefine hospitality with care and integrity.

Pedro Reis
May 204 min read
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The Spirit Behind the Name: What Guesture Means to Us
Discover the heart behind Guesture—a name that’s more than a brand. It’s a philosophy rooted in care, connection, and thoughtful hospitality. From personal touches to around-the-clock support, Guesture transforms stays into memorable experiences. Every detail reflects our promise to put guests first, crafting moments of warmth and welcome that linger long after the journey ends. Explore how we redefine hosting, one small gesture at a time.

Pedro Reis
May 144 min read
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Why We’re Rebranding: The Journey from AirFreedom to Guesture
From AirFreedom to Guesture, our journey continues with a name that better reflects our heart and purpose. Guesture combines "guest" and "gesture," emphasising the thoughtful touches that define exceptional hospitality. While our name has changed, our commitment to meaningful stays, caring service, and maximised property value remains steadfast. Join us in this new chapter as we stay true to our roots and elevate every stay with care and intention.

Pedro Reis
May 14 min read
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Looking Back to Move Forward: Our Story, From Spare Room to Portfolio
From a spare room in Newport to Guesture – explore the nostalgic journey of Pedro and Nia as they turned a simple idea into a thriving hospitality brand across Newport, Cardiff, and Bristol. Discover the care, connection, and thoughtful gestures that shaped their story and continue to define their purpose.

Pedro Reis
Apr 256 min read
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Is Your Property Reaching Its Full Potential? Concept Development by AirFreedom
Unlock your property's potential with our concept development services, from design to guest experience, ensuring success in the hospitality
AirFreedom Marketing
Apr 75 min read
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Discover AirFreedom Properties on Trip.com Website
AirFreedom's premium serviced apartments are now on Trip.com. Book your stylish and comfy home-away-from-home today!
AirFreedom Marketing
Mar 53 min read
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Stop Leaving Money on the Table: AirFreedom's High Conversion Rate Maximises Your Property's Potential
Maximise bookings with AirFreedom! Our high-converting website targets the 89% of travelers who visit hotel sites before booking. Skip OTAs
AirFreedom Marketing
Feb 155 min read
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Make Your Valentine’s Day Extraordinary with AirFreedom and Yhangry
Celebrate Valentine’s Day with AirFreedom & Yhangry: a luxurious apartment + private chef for a romantic, intimate, unforgettable night.
AirFreedom Marketing
Feb 84 min read
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Travelling with Your Dog? AirFreedom Has You Covered!
Travel with ease! AirFreedom's dog-friendly apartments in Cardiff, Newport & Bristol offer comfort, space, & thoughtful pet amenities.
AirFreedom Marketing
Feb 63 min read
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AirFreedom: Redefining Hospitality – A Podcast Spotlight
AirFreedom redefines hospitality with curated stays, authentic experiences, and meaningful connections across Cardiff, Newport, and Bristol.
AirFreedom Marketing
Feb 43 min read
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Experience AirFreedom on Homelike: Your Key to Effortless Stays
Book AirFreedom on Homelike! Enjoy deposit-free stays, self check-in, and stylish apartments in Cardiff, Bristol, & Newport for your UK trip
AirFreedom Marketing
Jan 293 min read
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AirFreedom: In the Top 1% of Cardiff Hosts – A Milestone to Celebrate!
AirFreedom is proud to be among the top 1% of vacation hosts in Cardiff after achieving 100 bookings in December!
Harita Reddy
Jan 211 min read
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Rent-to-Rent Exposed: Why the Short-Term Rental Industry Desperately Needs Regulation
The rent-to-rent model has become a popular investment trend, but behind the promises of guaranteed profits lies a broken system.


A Proud Collaboration: Bringing Local Comfort Food to Our Guests with The Square Pizza Co.
Airfreedom guests enjoy 10% off delicious square pizzas from The Square Pizza Co., a local Welsh favourite, during their stay.


Pontcanna: The Heartbeat of Cardiff's Urban Renaissance
Explore Pontcanna, Cardiff with AirFreedom's chic collection. Experience urban living in the heart of Cardiff's renaissance.


AirFreedom Year in Review: Growth, Guest Satisfaction, and 2024 Property Management Expansion
AirFreedom reflects on a year of growth and service excellence: 12K+ personalised messages, 5K+ hours of guest engagement, 2K+ reservations,
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