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A Momentous Achievement: Pedro Reis, a Finalist in the 2025 Allica Bank Great British Entrepreneur Awards
Thrilled to announce Pedro Reis from Guesture (formerly AirFreedom) is a finalist in the 2025 Allica Bank Great British Entrepreneur Awards, Family Business category! Described as the "Grammys of Entrepreneurship," this is a massive achievement. It validates our dedication & means elevated trust & continued excellence for our guests across South Wales. A huge honour!
Guesture Marketing
3 days ago3 min read
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Guesture Properties Now on Tagvenue: Redefining Hospitality in Cardiff, Bristol, and Newport
Guesture properties in Cardiff, Bristol, and Newport are now on Tagvenue! Easily book our stylish spaces for stays or events, with tailored search options and unmatched hospitality. Discover your next inspiring space today!

Pedro Reis
6 days ago3 min read
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How a Property Management Error Cost an Investor Two Months of Revenue
A Dutch investor lost two months of revenue due to technical errors and poor property management. This highlights the need for qualified managers who prioritise transparency, market knowledge, and guest satisfaction. At Guesture, we ensure proactive oversight and ethical practices to protect and grow your investment.

Pedro Reis
Jun 94 min read
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Rent-to-Rent Exposed: Why the Short-Term Rental Industry Desperately Needs Regulation
The rent-to-rent model has become a popular investment trend, but behind the promises of guaranteed profits lies a broken system.


A Proud Collaboration: Bringing Local Comfort Food to Our Guests with The Square Pizza Co.
Airfreedom guests enjoy 10% off delicious square pizzas from The Square Pizza Co., a local Welsh favourite, during their stay.


Pontcanna: The Heartbeat of Cardiff's Urban Renaissance
Explore Pontcanna, Cardiff with AirFreedom's chic collection. Experience urban living in the heart of Cardiff's renaissance.


AirFreedom Year in Review: Growth, Guest Satisfaction, and 2024 Property Management Expansion
AirFreedom reflects on a year of growth and service excellence: 12K+ personalised messages, 5K+ hours of guest engagement, 2K+ reservations,


Our Founders: The Story Behind AirFreedom’s Passion for Hospitality
From Humble Beginnings to Hospitality Haven: The AirFreedom Story
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