Stronger Than Ever – What Guesture Stands for Today

We’ve reached the final chapter of our rebrand story.

It began with the paragliders above Abergavenny – the inspiration for AirFreedom – and the humble beginnings of helping local property owners in Newport.

It carried us through the challenges of a legal dispute, where Tennant IP guided us with expertise and care.

Most recently, we revealed the birth of Guesture – a name that blends Guest and Gesture, perfectly reflecting our values of service, thoughtfulness, and care.

Now, it’s time to talk about what all of this means today.

What does Guesture stand for, forged by experience and driven by purpose?

Roots That Run Deep, Branches That Reach High

The journey from AirFreedom to Guesture was never just about a name change – it was an evolution. The spark that lit AirFreedom, that desire for unburdened travel and heartfelt hospitality, still runs in Guesture’s DNA.

We haven’t forgotten our roots: helping hosts in Newport, learning lessons in hospitality while managing the Manor Hotel in Kraków, and building trust guest by guest.

These experiences remain the rich soil that anchors us, even as we grow into something greater.

Today, those roots give us unmatched understanding of both property management and guest experience. Guesture takes that foundation and builds on it with a strong, professional framework fit for the modern short-term rental market.

Resilience Forged in Challenge

The day we were told to let go of AirFreedom could have ended our journey.

Instead, it became the fire that shaped us. That experience sharpened our focus, strengthened our resolve, and taught us the importance of building a business on secure, resilient foundations.

Resilience is now part of who we are. It’s a promise we carry into every partnership. When you work with Guesture, you’re working with a team that knows how to face challenges, adapt, and find strength in the storm.

Trust, Professionalism, and Local Heart

At its core, Guesture stands for three things:

1. Unwavering Trust 

   Built on open communication, careful attention to detail, and always delivering on our promises.

   
   

2. Exceptional Professionalism 

   Every property, every guest, every report handled with precision and care. Hospitality is in the details, and we never overlook them.

   
   

3. Deep Local Connections 

   Proudly rooted in South Wales, we know our markets, our communities, and the value of being a trusted local partner.

   
   

The Guesture Promise

Guesture is more than a name; it’s a promise of experience, care, and confidence.

• For landlords and investors, we protect your investment, maximise returns, and handle every detail of property management with professional care.

  
  

• For guests, we craft experiences. Every property is prepared with thought, every interaction handled with warmth, and every stay designed to feel like home.

  
  

Join Our Journey

The journey from AirFreedom to Guesture is a story of perseverance, partnership, and turning setbacks into springboards. We’ve grown, we’ve evolved, and we are stronger than ever.

But this isn’t the end of the story – it’s the beginning of what comes next.

Whether you’re a landlord seeking reliable management, an investor looking to grow your portfolio, or a guest planning your next stay in South Wales, we invite you to be part of our journey.

Guesture is more than a business. It’s a promise – rooted in resilience, built on trust, and carried forward with care.

Experience Guesture. Experience stronger hospitality.