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Stronger Than Ever – What Guesture Stands for Today
The final chapter of our rebrand story marks the evolution from AirFreedom to Guesture. Born from inspiration in Abergavenny and shaped through challenges, Guesture reflects resilience, trust, and care. Rooted in South Wales with global hospitality lessons, we stand for unwavering professionalism, deep local connections, and guest-centred service. Guesture isn’t just a name – it’s our promise of stronger hospitality.

Pedro Reis
Jan 133 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


Does a Holiday Let Flat in a Converted Building Need Its Own Fire Risk Assessment? (Wales)
The only fire risk assessment on file for a Cardiff conversion we manage dated from 2015, and it covered the hallway, not the holiday-let flat. Here is what Welsh law expects in 2026: who is responsible, why it must be written down in full, what assessors check and what it costs.


Holiday Let Insurance in Wales When You Live Abroad: What We Learned
One of our owners lives in mainland Europe, and his home insurance didn't cover paying guests. Finding proper holiday-let cover from abroad was harder than it should be. Here is what a policy needs, the traps in flats and leases, why AirCover isn't insurance, and how we got him quoted.
