A Momentous Achievement: Pedro Reis, a Finalist in the 2025 Allica Bank Great British Entrepreneur Awards

Every so often, a piece of news arrives that makes the whole team at Guesture swell with pride. Today, we're absolutely thrilled to share something truly spectacular: our very own Pedro Reis, the visionary force behind Guesture (and formerly AirFreedom), has been named a finalist in the prestigious 2025 Allica Bank Great British Entrepreneur Awards, specifically in the highly coveted Family Business category!

This isn't just an award; it's a massive, resounding affirmation of the hard work, dedication, and innovative spirit that Pedro, and indeed our entire Guesture family, pours into everything we do.

To be recognised among the most exciting, impactful, and forward-thinking entrepreneurs in the entire UK is, frankly, an incredible honour.

The "Grammys of Entrepreneurship": Allica Bank Great British Entrepreneur Awards

So, what exactly are the Allica Bank Great British Entrepreneur Awards all about?

Described as the "Grammys of Entrepreneurship" by past winners, including the formidable Steven Bartlett, this isn't your average industry gathering. It's a full-scale, vibrant celebration of the very best of British entrepreneurial spirit, ambition, and tangible achievement.

At its core, the awards champion those who have not only built successful businesses but have done so with remarkable drive and ingenuity. They shine a light on individuals and companies pushing boundaries, creating opportunities, and making a real difference in their respective sectors.

The judging process is rigorous, looking for true innovation, sustainable growth, and a profound impact. To be a finalist means you've passed through layers of scrutiny, standing out in a crowded field of exceptional talent.

The awards evening itself is truly a "who's who" of the UK business landscape. It’s a room packed with over 800 finalists – a testament to the sheer volume of talent – alongside investors, founders, partners, press, and iconic judges.

If you want to meet the people actively shaping the future of British business, this is where you need to be. It’s a melting pot of ambition, a place where ideas spark and connections are forged.

What This Means for Guesture: Validation of Our Journey

For Guesture, Pedro's finalist status is far more than just a nod of recognition; it's a profound validation of our entire journey. As a family business, our values – trust, personal touch, unwavering quality, and a commitment to genuine hospitality – are woven into the very fabric of how we operate.

This nomination in the Family Business category speaks directly to that ethos, acknowledging not just our commercial success but the heart and soul we put into every serviced apartment and guest experience.

It’s an external seal of approval that amplifies the tireless efforts of our teams in Cardiff, Newport, and across South Wales. It signifies that our approach to revolutionising the short-term rental market, by consistently delivering exceptional, hassle-free experiences for both property owners and guests, is being recognised at the highest national level.

It fuels our ambition and inspires us to keep innovating.

What This Means for Our Guests: Elevated Trust and Continued Excellence

For you, our valued guests, Pedro's recognition translates directly into enhanced confidence and an assurance of continued excellence. When you choose a Guesture property, you’re not just booking an apartment; you're trusting a brand that is acknowledged by industry leaders for its quality, innovation, and impactful business practices.

This award means:

Reinforced Trust: Knowing you're staying with a company deemed one of the UK's most exciting and impactful means you can book with even greater peace of mind.

Consistent Quality: Our commitment to excellence, which earned this finalist spot, is precisely what drives our meticulous cleaning, proactive maintenance, and seamless guest communication.

Future Innovation: Being among the top entrepreneurs means Pedro and the Guesture team are constantly looking for ways to improve, innovate, and elevate your stay experience even further. Expect even more exciting things from us in the future!

The Countdown to the Big Night!

The anticipation is truly building! The spectacular awards evening takes place on 17th November at the iconic Grosvenor House Hotel in London. It's set to be the biggest event yet, with a staggering over 800 finalists vying for the coveted awards and just 1,400 seats – proving just how exclusive and in-demand this event is.

We're incredibly excited to represent Guesture and the South Wales entrepreneurial spirit on such a grand stage. Whether Pedro brings home the trophy or not, simply being a finalist in these prestigious awards is an immense achievement that we will celebrate with immense pride.

Stay tuned for updates as the date approaches! We're thrilled for Pedro, and we're incredibly grateful for the journey we're on, building something special, together.