From AirFreedom to Guesture: A New Chapter in Hosting

From AirFreedom to Guesture: A New Chapter in Hosting

Over the past few years, many of you have come to know us as AirFreedom – The Hosting Experts. Whether you’ve stayed in one of our spaces, trusted us with your home, or simply followed our journey, we want to begin by saying: thank you. Your support, trust, and encouragement have shaped everything we’ve become.

Today, we’re stepping into a new chapter. A chapter that stays true to our heart, our purpose, and our people – but with a new name that reflects it all more clearly.

We’re proud to introduce: Guesture.

Why the Change?

AirFreedom has always meant more than a name. It represented the values we brought into every guest experience – freedom, care, and warmth. It started as a reflection of my own lifestyle: the love of paragliding, the desire to offer others freedom through travel, and a vision to create spaces that felt like home.

Recently, a major online travel agency requested we no longer use the name AirFreedom due to branding concerns. It gave us pause – but also gave us a chance. An opportunity to pause, reflect, and refine what we truly stand for.

And in that reflection, something became clear: we are not just about air or freedom. We are about guests – and the thoughtful gestures that define every great stay.

Introducing Guesture

Guesture is a name born from everything we believe in.

It brings together guest, you, and gesture – a reminder that great hospitality is not just about offering a place to stay, but about the small, meaningful moments that make you feel seen, welcome, and at ease.

A warm greeting. A local recommendation just for you. A space that feels like someone genuinely cared before you arrived. These are the gestures that shape our work. And that’s what Guesture represents.

What’s Staying the Same?

While the name is changing, the essence of who we are remains:

• The team – Pedro, Nia, and the same caring professionals behind the scenes.

• The properties – handpicked, well-designed, and full of heart.

• The standards – detail-driven, guest-focused, and thoughtfully hosted.

• The mission – to offer meaningful hospitality and maximise value for property owners.

We’re still here. Still hands-on. Still completely committed to you – our guests, our partners, and our community.

What’s Next?

The rebrand to Guesture is about growing with purpose, not changing course. Over the coming weeks, you’ll see our new name and visual identity reflected across our website, listings, and communications. And along the way, we’ll be sharing more about what Guesture means – not just to us, but to every stay.

Thank you for being part of the AirFreedom story. We’re proud of where we’ve been – and even more excited about where we’re going.

Let’s begin this new chapter, together.

With heartfelt thanks,

Pedro Reis

Guesture – Hosting, Thoughtfully.