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What Eight Years in a Hotel Taught Me About Running a Business
Pedro Reis spent eight years managing a four-star hotel in Crickhowell before building Guesture — six of them simultaneously running short-term rentals unpaid. This is what that background actually taught him, and why it matters for every property he manages today.

Pedro Reis
Apr 103 min read


Expert Cardiff Property Insights
Guesture’s Best Cardiff Hosting Guides If you’re a property owner (or investor) trying to understand Cardiff’s short-term rental market, it’s easy to get lost in generic advice. This page is a curated “start here” guide — pulling together the most useful resources we’ve written on pricing, seasonality, operations, and market selection. You’ll find practical posts on maximising revenue with dynamic pricing, how event weekends like Six Nations change the market, what “hotel-qua

Pedro Reis
Jan 271 min read


From AirFreedom to Guesture: A New Chapter in Hosting
From AirFreedom to Guesture: A New Chapter in Hosting Over the past few years, many of you have come to know us as AirFreedom – The Hosting Experts. Whether you’ve stayed in one of our spaces, trusted us with your home, or simply followed our journey, we want to begin by saying: thank you. Your support, trust, and encouragement have shaped everything we’ve become. Today, we’re stepping into a new chapter. A chapter that stays true to our heart, our purpose, and our people – b

Guesture Content Studio
Feb 1, 20252 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


The 182-Day Rule: What Every Cardiff Property Owner Needs to Know
The 182-day letting threshold in Wales could mean the difference between paying council tax and paying nothing at all. Guesture explains why this Wales-specific rule is one of the most overlooked advantages in Cardiff STR.


The Plum Guide Standard: Why We Only Work With Properties That Can Pass It
Plum Guide rejects 97% of properties. Guesture only works with the ones that can meet that standard - or commit to getting there. Pedro Reis explains why selectivity is a principle, not a policy.
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