Understanding Guesture’s Fees: We’re Your Partner, Not a Replacement

The Question We’re Asked Most Often

“So if we onboard with you, we don’t need to pay Airbnb and Booking.com fees anymore… right?”

It’s a fair question — and a very common one.

Platform commissions can feel substantial, and the idea of removing them altogether is naturally appealing. However, there’s an important distinction to understand about how Guesture actually works.

We Work With OTAs — Not Instead of Them

Here’s the simple truth: Guesture does not replace Airbnb, Booking.com, Expedia or other Online Travel Agents (OTAs).

Instead, we work alongside them to maximise your property’s performance.

When you partner with Guesture, your property is listed across all major booking platforms — including Airbnb, Booking.com, Expedia, Vrbo and others. This multi-channel strategy is one of the core reasons our properties outperform the market.

Rather than juggling multiple platforms yourself (and risking double bookings, pricing errors or calendar conflicts), we synchronise everything seamlessly.

Think of OTAs as global marketing engines. They bring millions of travellers actively searching for accommodation every day. Replicating that reach independently would be incredibly expensive and time-consuming.

Our role is to harness that reach — professionally, efficiently and strategically — while removing the operational burden from you.

Two Service Levels, Two Different Needs

Every property owner is different. That’s why Guesture offers two clearly defined service tiers.

1. Exposure-Only Management – 12% Commission

Who is this for?

Owners who enjoy managing their own property but want professional distribution and visibility.

This service includes:

• Maximum exposure across multiple booking platforms

• Calendar synchronisation to prevent double bookings

• Centralised channel management

• Professional listing setup and optimisation

With this option, you remain in control of guest communication, check-ins, cleaning and maintenance — while we ensure your property is visible, competitive and correctly managed across all platforms.

2. Full Property Management – 15% + VAT

Who is this for?

Owners who want a genuinely hands-off experience.

This includes everything in the Exposure tier, plus:

• 24/7 guest communication and support

• Check-in and check-out coordination

• Cleaning and maintenance scheduling

• Guest issue resolution

• Review management

• Ongoing pricing optimisation

• Day-to-day operational oversight

At 15% + VAT, this is highly competitive. Many traditional management companies charge 20–30% or more, often before platform commissions are even considered.

Let’s Talk About Real Value

When property owners consider bypassing OTAs entirely, a few critical factors are often overlooked.

1. Marketing Reach

Airbnb alone has over 150 million users worldwide. Booking.com processes millions of bookings every day. Achieving that visibility independently would require major marketing investment.

2. Trust & Security

Guests trust established platforms. Secure payments, guest verification, review systems and booking guarantees significantly increase conversion rates.

3. Technology Infrastructure

OTAs invest billions into mobile apps, search algorithms, fraud prevention and user experience — infrastructure that individual owners simply cannot replicate.

4. Time & Complexity

Managing listings, calendars, pricing rules and platform-specific requirements across multiple channels is effectively a full-time role.

What You’re Actually Paying For

When you work with Guesture, you’re not paying for something you could easily do for free. You’re investing in:

• ✅ Multi-channel distribution across 100s platforms

• ✅ One central system instead of juggling multiple logins

• ✅ Automated synchronisation — zero double bookings

• ✅ Professional listing optimisation and ranking strategy

• ✅ Time freedom — hours reclaimed every week

• ✅ Optional full management for genuinely passive income

Our commission structure is simple and transparent: we only earn when you earn.

That means our incentives are fully aligned with yours.

The Bottom Line

No — Guesture doesn’t remove OTA fees.

Because those platforms are fundamental to maximising bookings.

What we do is ensure you extract maximum value from them, while dramatically reducing your time investment, stress and operational risk.

At 12% for exposure or 15% + VAT for full management, our fees are among the most competitive in the industry for the level of service provided. In most cases, owners find that improved occupancy, better pricing and multi-channel reach more than offset the commission cost.

Ready to Maximise Your Property’s Potential?

If you’re managing everything yourself and feeling stretched — or if your property is only listed on one or two platforms — we should talk.

We’re happy to show you:

• Where your property could gain additional exposure

• How much time you could save

• Which service tier fits your goals best

Get in touch with Guesture today to discuss your property and explore your options.

At Guesture, we believe in transparent partnerships. Our success is built on your success — and we’re committed to delivering results that justify every penny of our commission.