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From Newport to the World – Our Local Roots and a Vision Beyond Borders
Guesture began in Newport, building on values of continuity, excellence, and thoughtful hosting. Expanding to Cardiff, Bristol, and Portugal, we focus on creating authentic, meaningful experiences while maintaining personal, reliable service. Wherever we go, our promise remains to redefine hospitality with care and integrity.

Pedro Reis
May 20, 20254 min read


The Gesture That Started It All
Where Guesture began — and why we believe in something far more powerful than just a place to stay. Somewhere between a spare room and a spare moment, a business was born. We didn’t start Guesture with a five-year plan. There were no investors, no glossy brochures, no shiny logos. Just a small flat in Newport, two full-time jobs, and a feeling that maybe — just maybe — we could offer something the big platforms couldn’t. That something was a gesture. A quiet one. A cup of tea

Pedro Reis
May 16, 20252 min read


The Spirit Behind the Name: What Guesture Means to Us
Discover the heart behind Guesture—a name that’s more than a brand. It’s a philosophy rooted in care, connection, and thoughtful hospitality. From personal touches to around-the-clock support, Guesture transforms stays into memorable experiences. Every detail reflects our promise to put guests first, crafting moments of warmth and welcome that linger long after the journey ends. Explore how we redefine hosting, one small gesture at a time.

Pedro Reis
May 14, 20254 min read


Why We’re Rebranding: The Journey from AirFreedom to Guesture
From AirFreedom to Guesture, our journey continues with a name that better reflects our heart and purpose. Guesture combines "guest" and "gesture," emphasising the thoughtful touches that define exceptional hospitality. While our name has changed, our commitment to meaningful stays, caring service, and maximised property value remains steadfast. Join us in this new chapter as we stay true to our roots and elevate every stay with care and intention.

Pedro Reis
May 1, 20254 min read


Looking Back to Move Forward: Our Story, From Spare Room to Portfolio
From a spare room in Newport to Guesture – explore the nostalgic journey of Pedro and Nia as they turned a simple idea into a thriving hospitality brand across Newport, Cardiff, and Bristol. Discover the care, connection, and thoughtful gestures that shaped their story and continue to define their purpose.

Pedro Reis
Apr 25, 20256 min read


Is Your Property Reaching Its Full Potential? Concept Development by AirFreedom
Unlock your property's potential with our concept development services, from design to guest experience, ensuring success in the hospitality

Pedro Reis
Apr 7, 20255 min read


Discover AirFreedom Properties on Trip.com Website
AirFreedom's premium serviced apartments are now on Trip.com. Book your stylish and comfy home-away-from-home today!

Pedro Reis
Mar 5, 20253 min read


Stop Leaving Money on the Table: AirFreedom's High Conversion Rate Maximises Your Property's Potential
Maximise bookings with AirFreedom! Our high-converting website targets the 89% of travelers who visit hotel sites before booking. Skip OTAs

Pedro Reis
Feb 15, 20255 min read
People First – The Team and Culture Behind Our Hosting
People First – The Team and Culture Behind Our Hosting At the heart of every stay, there’s a person. And behind every well-prepared home, every prompt reply, every small but meaningful detail – there’s a team. At Guesture, people aren’t just part of the business. They are the business. Our homes, our hosting, our guest experience – they all depend on the culture we’ve built and the people who carry it forward, day after day. This post isn’t about systems or strategies. It’s a

Pedro Reis
Feb 9, 20253 min read


Make Your Valentine’s Day Extraordinary with AirFreedom and Yhangry
Celebrate Valentine’s Day with AirFreedom & Yhangry: a luxurious apartment + private chef for a romantic, intimate, unforgettable night.

Pedro Reis
Feb 8, 20254 min read


Travelling with Your Dog? AirFreedom Has You Covered!
Travel with ease! AirFreedom's dog-friendly apartments in Cardiff, Newport & Bristol offer comfort, space, & thoughtful pet amenities.

Pedro Reis
Feb 7, 20253 min read


AirFreedom: Redefining Hospitality – A Podcast Spotlight
AirFreedom redefines hospitality with curated stays, authentic experiences, and meaningful connections across Cardiff, Newport, and Bristol.

Pedro Reis
Feb 4, 20253 min read


From AirFreedom to Guesture: A New Chapter in Hosting
From AirFreedom to Guesture: A New Chapter in Hosting Over the past few years, many of you have come to know us as AirFreedom – The Hosting Experts. Whether you’ve stayed in one of our spaces, trusted us with your home, or simply followed our journey, we want to begin by saying: thank you. Your support, trust, and encouragement have shaped everything we’ve become. Today, we’re stepping into a new chapter. A chapter that stays true to our heart, our purpose, and our people – b

Guesture Content Studio
Feb 1, 20252 min read


Experience AirFreedom on Homelike: Your Key to Effortless Stays
Book AirFreedom on Homelike! Enjoy deposit-free stays, self check-in, and stylish apartments in Cardiff, Bristol, & Newport for your UK trip

Pedro Reis
Jan 29, 20253 min read


AirFreedom: In the Top 1% of Cardiff Hosts – A Milestone to Celebrate!
AirFreedom is proud to be among the top 1% of vacation hosts in Cardiff after achieving 100 bookings in December!
Harita Reddy
Jan 21, 20251 min read


Joining the Dragons of Newport: A New Chapter for AirFreedom
Pedro Reis joins the Dragons of Newport, strengthening AirFreedom’s commitment to collaboration and local business growth in South Wales.

Pedro Reis
Jan 20, 20252 min read
This Is Guesture
Not everything needs to be said aloud. But when it’s said with intention, it resonates. Guesture isn’t just our name. It’s a reflection of how we think about hosting – and how we operate every day, behind every stay. We believe in clarity. In calm. In care. Not as a tagline. But as a habit. We build systems around people – not the other way round. We use smart tech, but we don’t disappear behind it. Guests have access to an elegant online space, clear check-in instructions, a

Pedro Reis
Jan 8, 20251 min read


Celebrating Our Success: Outstanding Reviews and Consistent Guest Satisfaction
Rave reviews on booking platforms! Discover why guests love our exceptional service & meticulous attention to detail.
Harita Reddy
Jan 7, 20252 min read


Explore Together: Pet-Friendly Holidays with AirFreedom and Tractive GPS
Explore pet-friendly holidays with AirFreedom! Stay in Cardiff, Newport, or Bristol, and keep your pets safe with Tractive GPS tracking.
Harita Reddy
Dec 31, 20244 min read


Looking for a Filming Location? AirFreedom Welcomes Production Crews in South Wales
AirFreedom provides serviced stays for film crews in Cardiff, Newport & Bristol—ideal for shoots in South Wales, a top filming destination!
Harita Reddy
Dec 21, 20243 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


The 182-Day Rule: What Every Cardiff Property Owner Needs to Know
The 182-day letting threshold in Wales could mean the difference between paying council tax and paying nothing at all. Guesture explains why this Wales-specific rule is one of the most overlooked advantages in Cardiff STR.


The Plum Guide Standard: Why We Only Work With Properties That Can Pass It
Plum Guide rejects 97% of properties. Guesture only works with the ones that can meet that standard - or commit to getting there. Pedro Reis explains why selectivity is a principle, not a policy.
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