Marriott Homes & Villas vs Traditional Airbnb: What Cardiff Property Owners Should Know | Guesture

Marriott Homes & Villas is not “another Airbnb” — it’s a curated premium channel designed for hotel-quality homes. For Cardiff property owners, the big question is whether Marriott’s audience (Bonvoy loyalty members and higher-value travellers) can increase revenue and guest quality compared to relying on Airbnb alone.

In this guide, Pedro Reis (Founder of Guesture) explains the key differences between Marriott Homes & Villas and Airbnb, what it takes for a property to qualify, and why the best strategy in Cardiff is usually multi-channel distribution (Marriott + Airbnb + Booking.com + direct) with synced calendars and consistent standards.