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Guesture's People-First Approach: Meet the Team Behind Exceptional Hosting

  • Writer: Guesture Marketing
    Guesture Marketing
  • 24 hours ago
  • 4 min read

People First – The Team and Culture Behind Our Exceptional Hosting



At the heart of every stay, there’s a person.

And behind every well-prepared home, every prompt reply, every small but meaningful detail – there’s a team.


At Guesture, people aren’t just part of the business. They are the business. From the warm smiles of our frontline team to the meticulous attention of our behind-the-scenes staff, everything we do hinges on the passion and dedication of our people.


Our homes, our hosting, our guest experience – they all depend on the culture we’ve built and the people who carry it forward, day after day.


This post isn’t about systems or strategies. It’s about values, relationships, and what it really means to build a hospitality brand that puts people first.


the Guesture team with the founders and right handman

Guesture Was Built by Hosts, Not Just Managers


Many property companies manage homes. We’ve always hosted them.


That difference matters – because hosting is human work. It’s about trust. It’s about instinct. It’s about care that can’t be faked, templated, or automated.  It’s about people.


At Guesture, we believe that hospitality begins with presence. It’s not enough to oversee operations from a distance or rely solely on processes. Real hosting requires heart, attentiveness, and the willingness to roll up our sleeves and make things happen.


We’ve grown Guesture not by outsourcing everything, but by staying close to the details:


  • Visiting properties ourselves.

  • Working with cleaners we know and trust.

  • Giving guests answers in minutes – not hours.

  • Taking feedback seriously.

  • Being present, not just available.


Hospitality is about presence. And our team shows up, every single day.

This approach isn’t always the easiest, but it’s what makes us different. It’s what makes Guesture feel personal and intentional, not just functional.


A Hands-On Culture, Rooted in Trust


Our team is small, local, and proudly hands-on. We know every name, every face, every corner of every home.


We don’t work with dozens of rotating contractors. We build long-term relationships – with housekeepers, maintenance partners, operations staff, and guest support.


Our team is made up of individuals who bring diverse skills, backgrounds, and perspectives to the table, united by a shared belief in the power of connection and care.

Whether it’s a quick conversation with a guest, a carefully placed welcome note, or the tireless efforts to ensure a property feels like a home, each member plays a vital role in shaping what Guesture stands for.


a group in a team stacking their hands together

We know that exceptional hosting starts with a team that feels valued, supported, and inspired. That’s why we’ve made it our mission to create a workplace where collaboration flourishes, ideas are celebrated, and growth is encouraged.


At Guesture, inclusivity isn’t just a buzzword; it’s the foundation of how we work together and how we welcome others into our spaces.


The culture we’ve cultivated is built on mutual respect and a shared goal of exceeding expectations. It’s about fostering an environment where every voice matters, every contribution is recognised, and everyone feels empowered to deliver their best.


For our guests, this commitment translates into stays that feel personal, intentional, and full of warmth. For our team, it means being part of something bigger—a collective effort to redefine what exceptional hosting looks like.


We believe that trust builds quality. And when our team feels respected, valued, and part of something meaningful, the results show – not just in cleanliness scores or check-in ratings, but in the atmosphere our homes carry when a guest first walks through the door.


Our internal culture is simple:


  • Be clear.

  • Be kind.

  • Be dependable.

  • Take pride in everything you touch.


Whether it’s a cleaner arriving at 10 a.m., a guest asking for a dinner tip at 9 p.m., or a last-minute key delivery at midnight – our people rise to meet it.


Everyone Is Part of the Guest Experience


In most companies, only the front-facing team is taught “customer service.

At Guesture, we see it differently.


Everyone is part of the guest experience. The person who folds the towels. The one who restocks the tea. The one who updates the listings. The person who replies to a panicked guest message when they’ve left their passport behind.


Why? Because every action contributes to the overall experience.


When a guest walks into a spotless home, they don’t see the hours of meticulous cleaning and preparation—it simply feels welcoming. When their enquiry is answered within minutes, they don’t consider the system behind it—they simply feel cared for.


a team of people hugging each other

This is why our communication is instant, our homes are consistently clean, and our reviews mention our team by name.


Because we know that the guest never sees the structure – only the outcome.

And we care deeply about that outcome.


Every detail is a reflection of the culture we’ve built—one rooted in collaboration, care, and commitment.

We believe that when everyone takes ownership of the guest experience, it transforms how we work and what we achieve. Cleaners become caretakers of comfort. Maintenance becomes about creating ease. Administrators become enablers of great stays.


A Culture That Reflects Our Name


Guesture isn’t just a name we give to guests. It’s a name we live by, internally too.


Just like we believe guests deserve thoughtful gestures, we believe our team deserves them too – a culture that listens, a working rhythm that respects people’s time, and support that actually supports.


We care about the humans behind the work. From providing the tools needed to succeed, to offering flexibility that honours individual circumstances, to checking in and simply saying, “thank you”—it’s all part of how we care for our team.


Because hosting is a human industry – and always will be.

It’s built on empathy, trust, and connection. And that begins within.


Thank You to the People Behind Guesture


To our housekeepers who treat each space as if it were their own.

To the team members who answer messages before we’ve even had our coffee.

To those who manage logistics with calm, humour, and precision.

To our extended network of designers, photographers, and local experts who help us give guests something memorable.


And to every person who’s helped us build this with heart – thank you.


You are what makes Guesture work.


Pedro and Alina Reis

Guesture – Hosting, Thoughtfully.







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About

Guesture | Guesture (formerly AirFreedom) offers short-term rental and Airbnb property management services in Newport, Cardiff and Bristol. We specialise in fully serviced apartments, direct guest communication, and hands-on hospitality. Founded by Pedro and Alina Reis, Guesture continues the award-winning service previously known as AirFreedom.

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Pay any way you choose, we support all payment options.

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Contact Info

A: 16 The Oliver, Newport
P: 02921200119
E: Pedro.Reis@AirFreedom.net

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Guesture Ltd. – formerly AirFreedom - © 2018 - 2025

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