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Reducing OTA Dependency: How to Build a Profitable Direct Booking Channel for Your Short-Term Rental
Keywords: direct bookings, short-term rental, reduce OTA commissions, Airbnb alternatives, property management UK, vacation rental website, STR direct bookings, booking.com alternatives Reducing OTA Dependency: How to Build a Profitable Direct Booking Channel for Your Short-Term Rental The short-term rental landscape has fundamentally shifted over the past decade. Whilst platforms like Airbnb and Booking.com revolutionised the industry by providing unprecedented access to

Pedro Reis
Jan 2510 min read


From Abergavenny to Guesture: The Story Behind Our Roots
Every journey has a beginning. For us, it wasn’t boardrooms or business plans, but the skies above Abergavenny, where paragliders inspired the name AirFreedom. What started as helping hosts in Newport soon grew into a trusted business rooted in freedom and hospitality. This is Chapter One of our rebrand story — the birth of AirFreedom, a beginning that would one day evolve into Guesture.

Pedro Reis
Jan 132 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


Cardiff Visitor Levy 2027: What It Means for Guests and Property Owners
Cardiff's Visitor Levy starts on 1 April 2027 at £1.30 per person, per night. Pedro Reis of Guesture explains the rates, exemptions, key dates and what guests and property owners need to do.


The 182-Day Rule: What Every Cardiff Property Owner Needs to Know
The 182-day letting threshold in Wales could mean the difference between paying council tax and paying nothing at all. Guesture explains why this Wales-specific rule is one of the most overlooked advantages in Cardiff STR.
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