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Reducing OTA Dependency: How to Build a Profitable Direct Booking Channel for Your Short-Term Rental
Keywords: direct bookings, short-term rental, reduce OTA commissions, Airbnb alternatives, property management UK, vacation rental website, STR direct bookings, booking.com alternatives Reducing OTA Dependency: How to Build a Profitable Direct Booking Channel for Your Short-Term Rental The short-term rental landscape has fundamentally shifted over the past decade. Whilst platforms like Airbnb and Booking.com revolutionised the industry by providing unprecedented access to

Pedro Reis
Jan 2510 min read


From Abergavenny to Guesture: The Story Behind Our Roots
Every journey has a beginning. For us, it wasn’t boardrooms or business plans, but the skies above Abergavenny, where paragliders inspired the name AirFreedom. What started as helping hosts in Newport soon grew into a trusted business rooted in freedom and hospitality. This is Chapter One of our rebrand story — the birth of AirFreedom, a beginning that would one day evolve into Guesture.

Pedro Reis
Jan 132 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


Does a Holiday Let Flat in a Converted Building Need Its Own Fire Risk Assessment? (Wales)
The only fire risk assessment on file for a Cardiff conversion we manage dated from 2015, and it covered the hallway, not the holiday-let flat. Here is what Welsh law expects in 2026: who is responsible, why it must be written down in full, what assessors check and what it costs.


Holiday Let Insurance in Wales When You Live Abroad: What We Learned
One of our owners lives in mainland Europe, and his home insurance didn't cover paying guests. Finding proper holiday-let cover from abroad was harder than it should be. Here is what a policy needs, the traps in flats and leases, why AirCover isn't insurance, and how we got him quoted.
