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Guesture is Born – Turning a Setback into Strength
When we were forced to let go of AirFreedom, it felt like losing part of our identity. But what seemed like heartbreak became the catalyst for something stronger: Guesture. Born from the words Guest and Gesture, our new name reflects who we are at our core – serving with care, thoughtfulness, and trust. This rebrand isn’t just a change of name; it’s a symbol of resilience, purpose, and a future built on strength.
Pedro Reis
Jan 133 min read
8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid
The Plum Guide Standard: Why We Only Work With Properties That Can Pass It
Plum Guide rejects 97% of properties. Guesture only works with the ones that can meet that standard - or commit to getting there. Pedro Reis explains why selectivity is a principle, not a policy.
Wales Holiday Let Regulations 2026: The Complete Picture for Property Owners
Registration, visitor levy, safety certificates, 182-day rule — the complete picture of Wales holiday let regulations in 2026. What's changing, how it connects, and what to do now.
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