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Guesture is Born – Turning a Setback into Strength
When we were forced to let go of AirFreedom, it felt like losing part of our identity. But what seemed like heartbreak became the catalyst for something stronger: Guesture. Born from the words Guest and Gesture, our new name reflects who we are at our core – serving with care, thoughtfulness, and trust. This rebrand isn’t just a change of name; it’s a symbol of resilience, purpose, and a future built on strength.
Pedro Reis
Jan 133 min read
From Abergavenny to Guesture: The Story Behind Our Roots
Every journey has a beginning. For us, it wasn’t boardrooms or business plans, but the skies above Abergavenny, where paragliders inspired the name AirFreedom. What started as helping hosts in Newport soon grew into a trusted business rooted in freedom and hospitality. This is Chapter One of our rebrand story — the birth of AirFreedom, a beginning that would one day evolve into Guesture.
Pedro Reis
Jan 132 min read
8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid
The Cardiff Visitor Levy Explained: What It Means for Your STR Income
Cardiff's visitor levy is now in force. If you own a short-term rental in Cardiff, here is exactly what it means for your income, your pricing, and your compliance obligations.
Cardiff Visitor Levy 2027: What It Means for Guests and Property Owners
Cardiff's Visitor Levy starts on 1 April 2027 at £1.30 per person, per night. Pedro Reis of Guesture explains the rates, exemptions, key dates and what guests and property owners need to do.
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