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Guesture is Born – Turning a Setback into Strength
When we were forced to let go of AirFreedom, it felt like losing part of our identity. But what seemed like heartbreak became the catalyst for something stronger: Guesture. Born from the words Guest and Gesture, our new name reflects who we are at our core – serving with care, thoughtfulness, and trust. This rebrand isn’t just a change of name; it’s a symbol of resilience, purpose, and a future built on strength.
Pedro Reis
Jan 133 min read
From Abergavenny to Guesture: The Story Behind Our Roots
Every journey has a beginning. For us, it wasn’t boardrooms or business plans, but the skies above Abergavenny, where paragliders inspired the name AirFreedom. What started as helping hosts in Newport soon grew into a trusted business rooted in freedom and hospitality. This is Chapter One of our rebrand story — the birth of AirFreedom, a beginning that would one day evolve into Guesture.
Pedro Reis
Jan 132 min read
8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid
Does a Holiday Let Flat in a Converted Building Need Its Own Fire Risk Assessment? (Wales)
The only fire risk assessment on file for a Cardiff conversion we manage dated from 2015, and it covered the hallway, not the holiday-let flat. Here is what Welsh law expects in 2026: who is responsible, why it must be written down in full, what assessors check and what it costs.
Holiday Let Insurance in Wales When You Live Abroad: What We Learned
One of our owners lives in mainland Europe, and his home insurance didn't cover paying guests. Finding proper holiday-let cover from abroad was harder than it should be. Here is what a policy needs, the traps in flats and leases, why AirCover isn't insurance, and how we got him quoted.
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