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The Day We Said Goodbye to AirFreedom: A Rebrand Story
An email landed in my inbox like a lead balloon: a legal threat from a major online platform. Our cherished name, AirFreedom, was gone. It felt like a personal attack, a punch to the gut after years of building a brand from a heartfelt idea. To a small business, a name is everything, and letting ours go was crushing. This was the challenge that forced us to find a new path forward.
Pedro Reis
Jan 132 min read
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8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid
Cardiff Visitor Levy 2027: What It Means for Guests and Property Owners
Cardiff's Visitor Levy starts on 1 April 2027 at £1.30 per person, per night. Pedro Reis of Guesture explains the rates, exemptions, key dates and what guests and property owners need to do.
The 182-Day Rule: What Every Cardiff Property Owner Needs to Know
The 182-day letting threshold in Wales could mean the difference between paying council tax and paying nothing at all. Guesture explains why this Wales-specific rule is one of the most overlooked advantages in Cardiff STR.
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