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The Day We Said Goodbye to AirFreedom: A Rebrand Story
An email landed in my inbox like a lead balloon: a legal threat from a major online platform. Our cherished name, AirFreedom, was gone. It felt like a personal attack, a punch to the gut after years of building a brand from a heartfelt idea. To a small business, a name is everything, and letting ours go was crushing. This was the challenge that forced us to find a new path forward.
Pedro Reis
Jan 132 min read
8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid
The Plum Guide Standard: Why We Only Work With Properties That Can Pass It
Plum Guide rejects 97% of properties. Guesture only works with the ones that can meet that standard - or commit to getting there. Pedro Reis explains why selectivity is a principle, not a policy.
Wales Holiday Let Regulations 2026: The Complete Picture for Property Owners
Registration, visitor levy, safety certificates, 182-day rule — the complete picture of Wales holiday let regulations in 2026. What's changing, how it connects, and what to do now.
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