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The Day We Said Goodbye to AirFreedom: A Rebrand Story
An email landed in my inbox like a lead balloon: a legal threat from a major online platform. Our cherished name, AirFreedom, was gone. It felt like a personal attack, a punch to the gut after years of building a brand from a heartfelt idea. To a small business, a name is everything, and letting ours go was crushing. This was the challenge that forced us to find a new path forward.

Pedro Reis
Jan 132 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


Does a Holiday Let Flat in a Converted Building Need Its Own Fire Risk Assessment? (Wales)
The only fire risk assessment on file for a Cardiff conversion we manage dated from 2015, and it covered the hallway, not the holiday-let flat. Here is what Welsh law expects in 2026: who is responsible, why it must be written down in full, what assessors check and what it costs.


Holiday Let Insurance in Wales When You Live Abroad: What We Learned
One of our owners lives in mainland Europe, and his home insurance didn't cover paying guests. Finding proper holiday-let cover from abroad was harder than it should be. Here is what a policy needs, the traps in flats and leases, why AirCover isn't insurance, and how we got him quoted.
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