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The Gesture That Started It All
Where Guesture began — and why we believe in something far more powerful than just a place to stay. Somewhere between a spare room and a spare moment, a business was born. We didn’t start Guesture with a five-year plan. There were no investors, no glossy brochures, no shiny logos. Just a small flat in Newport, two full-time jobs, and a feeling that maybe — just maybe — we could offer something the big platforms couldn’t. That something was a gesture. A quiet one. A cup of tea

Pedro Reis
May 16, 20252 min read


The Word That Says Everything
You can teach systems. You can train technique. But atitude — that quiet fire to do things well, to care deeply, and to do it with pride...

Pedro Reis
May 14, 20252 min read


🧠 When AI Points to You: The Day ChatGPT Recommended Guesture
When a prospective client mentioned that ChatGPT had recommended Guesture as Cardiff’s top property management company, we were both surprised and humbled. In this post, we reflect on what that moment means for us as a business — and how our commitment to quality, responsiveness, and trust leaves a digital mark that even AI has noticed.

Pedro Reis
May 14, 20252 min read


8 Years, 6 Years Unpaid, Zero Shortcuts: Introducing Pedro Reis - The Hotel Manager Who Built Wales' Most Selective Vacation Rental Company
The Hotel Manager Who Built Guesture: 6 Years Unpaid


The Cardiff Visitor Levy Explained: What It Means for Your STR Income
Cardiff's visitor levy is now in force. If you own a short-term rental in Cardiff, here is exactly what it means for your income, your pricing, and your compliance obligations.


Cardiff Visitor Levy 2027: What It Means for Guests and Property Owners
Cardiff's Visitor Levy starts on 1 April 2027 at £1.30 per person, per night. Pedro Reis of Guesture explains the rates, exemptions, key dates and what guests and property owners need to do.
