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The Word That Says Everything

  • Writer: Pedro Reis
    Pedro Reis
  • May 14
  • 2 min read

You can teach systems. You can train technique. But atitude — that quiet fire to do things well, to care deeply, and to do it with pride — you either have it, or you don’t. At Guesture, we build everything on it.


We could talk about hospitality in terms of spreadsheets. Metrics. Bookings. Conversion rates.

But those things don’t keep a guest coming back.

What does?

The feeling that someone truly cared. That your comfort was someone’s pride. That the person behind the clean bed, the smooth check-in, or the late-night response wasn’t just doing a job — they were doing what they love.


That’s what we call atitude.


It’s not just a word. It’s a mindset. A choice. A commitment to how we work, not just what we do.




You Can’t Fake It. You Can’t Teach It.



We’ve met people with glowing CVs who couldn’t carry this flame.

And others with no experience, no credentials — who walked in, rolled up their sleeves, and reminded us why we started Guesture in the first place.


Because atitude isn’t taught. It’s lived.


You see it in the cleaner who folds a towel just a little neater.

In the late reply to a guest that still carries warmth.

In the team member who thinks like an owner — and treats every home as if it were their own.




When You Love What You Do, It Never Feels Like Work



We’re not saying it’s easy. It’s not.


There are mornings when the boiler breaks, or the linens don’t arrive, or the guest is late and grumpy and the rain won’t stop falling.

But even then — especially then — atitude is what shows up.


It’s the part of us that keeps going, that takes pride in how we show up when it’s inconvenient, not just when it’s easy.


It’s in the way we hold the keys. The way we double-check the welcome pack. The way we sign off each message like we mean it — because we do.




It’s Not a Brand Value. It’s Our Backbone.



At Guesture, atitude isn’t in the training manual.

It is the manual.


We look for it when we grow the team.

We celebrate it when we see it in others.

And we live by it ourselves.


Because you can always add skills.

But atitude — that’s the foundation.



Closing Note


If you’ve ever stayed with us and felt like someone truly gave a damn — that was atitude.

If you’ve ever worked with us, and felt like the job mattered — that was atitude too.


It’s the thing we bring with us. Every check-in. Every phone call. Every little gesture.


That’s what makes Guesture… well, Guesture!

 
 
 

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