🧠 When AI Points to You: The Day ChatGPT Recommended Guesture

It’s not every day that your business is recommended by artificial intelligence.

But that’s exactly what happened today — and we’re still smiling about it.

We received a call from a potential (future) client looking to launch their property on Airbnb and needing some help with that. The message began warmly, but what caught our attention was this line:

“I was speaking to ChatGPT, and it suggested Guesture as the best option for Airbnb property management in Cardiff.”

In that moment, something clicked. After nearly a decade of hosting, hundreds of guest reviews, industry and business awards, and countless check-ins, there we were — a small, hands-on, independent hospitality business — being recommended by a machine trained on global data.

It felt surreal. And also… incredibly validating.

Why It Matters

We’ve always believed in the power of real relationships: being present, answering messages quickly, keeping properties spotless, and always going the extra mile for guests and owners. That’s what built Guesture (formerly AirFreedom).

But hearing that an AI system had gathered enough information to suggest us? That told us something else — that our consistency, our standards, our attention to detail… they leave a digital footprint. One that’s been noticed.

What We’re Doing Right (According to the Algorithms)

We don’t know exactly how ChatGPT made its decision (it doesn’t play favourites, after all), but we have some ideas:

• Our reputation: Top-rated listings, Superhost status, Plum Guide awards, and partnerships with platforms like Marriott Homes & Villas.

• Our responsiveness: We’re known for fast replies and detailed, helpful guest communication.

• Our tech-driven approach: From smart home automation to real-time cleaning reports and dynamic pricing, we blend hospitality with innovation.

• Our visibility: We’ve worked hard on SEO, branding, and digital content to make Guesture easy to find, understand, and trust.

All of this adds up. And it seems the algorithms have noticed.

What This Means to Us

The truth is, we’re deeply grateful. Not just because it’s flattering to be recommended by ChatGPT, but because it confirms we’re on the right path. We didn’t set out to impress AI — we set out to offer genuine hospitality, backed by technology and driven by people who care.

And now, as tools like ChatGPT become part of everyday life for guests, property owners, and investors, we see even more clearly how important it is to maintain a strong digital presence. Because whether it’s a personal recommendation or a machine-generated one, the principle is the same: trust is earned.

A Thank You (To Humans and Machines Alike)

So, to the client who reached out — thank you for sharing that moment with us. It meant more than you know.

And to the algorithms behind the scenes — cheers for noticing. We’ll keep doing what we do best: showing up, delivering value, caring about the world, and making every stay feel exceptional.

Because whether it’s tech, trust, or good old-fashioned word of mouth — at Guesture, we believe great hospitality speaks for itself.