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The Spirit Behind the Name: What Guesture Means to Us
Discover the heart behind Guesture—a name that’s more than a brand. It’s a philosophy rooted in care, connection, and thoughtful hospitality. From personal touches to around-the-clock support, Guesture transforms stays into memorable experiences. Every detail reflects our promise to put guests first, crafting moments of warmth and welcome that linger long after the journey ends. Explore how we redefine hosting, one small gesture at a time.

Pedro Reis
May 14, 20254 min read


Why We’re Rebranding: The Journey from AirFreedom to Guesture
From AirFreedom to Guesture, our journey continues with a name that better reflects our heart and purpose. Guesture combines "guest" and "gesture," emphasising the thoughtful touches that define exceptional hospitality. While our name has changed, our commitment to meaningful stays, caring service, and maximised property value remains steadfast. Join us in this new chapter as we stay true to our roots and elevate every stay with care and intention.

Pedro Reis
May 1, 20254 min read


Looking Back to Move Forward: Our Story, From Spare Room to Portfolio
From a spare room in Newport to Guesture – explore the nostalgic journey of Pedro and Nia as they turned a simple idea into a thriving hospitality brand across Newport, Cardiff, and Bristol. Discover the care, connection, and thoughtful gestures that shaped their story and continue to define their purpose.

Pedro Reis
Apr 25, 20256 min read


Rent-to-Rent Exposed: Why the Short-Term Rental Industry Desperately Needs Regulation
The rent-to-rent model has become a popular investment trend, but behind the promises of guaranteed profits lies a broken system.


A Proud Collaboration: Bringing Local Comfort Food to Our Guests with The Square Pizza Co.
Airfreedom guests enjoy 10% off delicious square pizzas from The Square Pizza Co., a local Welsh favourite, during their stay.


Pontcanna: The Heartbeat of Cardiff's Urban Renaissance
Explore Pontcanna, Cardiff with AirFreedom's chic collection. Experience urban living in the heart of Cardiff's renaissance.


AirFreedom Year in Review: Growth, Guest Satisfaction, and 2024 Property Management Expansion
AirFreedom reflects on a year of growth and service excellence: 12K+ personalised messages, 5K+ hours of guest engagement, 2K+ reservations,


Our Founder: The Story Behind AirFreedom’s Passion for Hospitality
From Humble Beginnings to Hospitality Haven: The AirFreedom Story
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